Automotive Business and the Superbowl

The automotive business is taking over the majority of Superbowl commercials, who knows we may even see some cash for cars commercials too. It is said that GM will be making a come back, and they will even be having five thirty second commercials. This is the first time they will be airing since they declared bankruptcy. It is unbelievable how many of these commercials will be car dealers, approximately 15 of them will be to be exact. This just shows how the economy is becoming much stronger. It also means that the car dealerships are making a come back, and are now able to spend money more freely.

There is some other news, it is said that Hyundai is going to be airing a good portion of the ads, and there is also a record breaker. Mercedes is said to have aired its first ever Superbowl ad, what a break through! It is obvious why so many car dealers are opting in, because around one hundred and fifty Americans are expected to be watching.

Now you may be wondering how much it cost to have a Superbowl ad, here is an explanation for you. It will cost about 1 million dollars for every 10 seconds the ad is being run. The typical car dealer is running about a 30 second commercial which is a whopping 3 million. I truly wonder if any of the dealers will be advertising with a cash for cars program on these commercials. I sure hope they do, these cash for cars programs will be similar to cash for clunkers.

Sean has been in the automotive business for over 20 years he works at a cash for cars company.

Three Automotive Businesses You Can Start

It is a fact that most adults in the United States have at least one car and depend on it to run well and look good to live the lifestyle they desire. Businesses that cater to these people can enjoy a better than average chance of success if they offer the right combination of products and services at competitive prices. Although there are many possibilities out there, here are three automotive business ideas for you to consider.

1. Mobile Auto Detailing – Do you remember what your car felt like when you first brought it home from the showroom? Don’t you wish you could go back to that time when it was perfectly clean, inside and out? Most people feel the same, and the one thing stopping them is they simply do not have the time to go get it done. If there was a way they could get their car clean while they were at work or busy at home they would and this presents an opportunity for your own mobile auto detailing business.

2. Auto Repair – As long as there are cars on the road, there will be a need for someone to repair them. Today’s cars have sophisticated electronics almost no one outside of a properly equipped repair shop with highly trained mechanics can work on. In today’s tough economy, many people are trying to make their cars last as long as possible and this means a steady stream of customers for the well-equipped shop.

3. Pre-Owned Car Lot – No matter the economy, there is always a strong demand for good, pre-owned cars. In fact, the worse the economy is, the higher the demand seems to be. If you are a licensed dealer, you can purchase cars at auction and then sell them on your lot, online, or both.

Automotive Business – Mobile or Fixed

The other day I was talking to an individual who’d been a mechanic for over 20-years and was now considering starting his own business. He looked at various models, but realized that fixed site automotive services required one hell of a lot of start-up capital, and that he’d have to take out huge loans in an uncertain economy. Finally, he thought what about an oil change business? Did that make sense – what about one that came to you, a mobile operation.

You see, he’d recalled recently having to wait in line at a quick lube, and how frustrated he was. He himself being a mechanic knew it didn’t take that long to do, but he also realized he didn’t have a place to throw away the used oil when he was done, so he paid to have it done. He reiterated to me; “While getting an oil change one day I considered the amount of wasted time in the average Joe either changing oil himself or waiting at a Jiffy Lube.”

“Yes,” I told him, “it is BS, everyone agrees with you, and yet people with their smart phones these days complain less and less and stay busy playing on their personal tech gadgets.”

Indeed, in considering all this, he thought; “This brings me to the next thought of someone coming to my house to change my oil while I am not there.” But then, after contemplation he thought; “Quickly that notion is shot down by looking from the other side and seeing driving house to house as not a viable business model.” Yes he is right actually, You are right, especially considering his cost – fuel for instance.

What about going to corporate office parks while cars are parked all day long, every day in the same place, waiting for auto services, amenities if you will? Okay, yes, this is a potential automotive business venue. Plus, all these people have jobs and an actual income to afford it and not put it off when they know they must maintain their vehicles. Still, this might not be the perfect business model because, well, it’s not as good as you think, you’ll be lucky to get 8% repeat customers, each car with a different oil and fuel filter, hard to deal with folks, challenges where the HR department will not send out a mass reminder email, stuff like that.

Indeed, he will need a solid software package to keep track of all the customers, to stay efficient right? Yes, there is software available, several that I’ve seen and used, most is good and similar to a spread sheet, the best ones help with billing and link into Quick Books and Constant Contact. Please consider all this and think on it.

Automotive Business Industry – Delivering Information With News Articles

If you go online and you will find hundreds of thousands of articles written on automobiles, and if you pick up nearly any newspaper you will find at least one article concerning the auto industry, or some new type of car that is going to be coming out next year. These are one type of automotive articles we find in the news, and in magazines, but if you are well versed and have a lot of experience in the automotive sector or haps you could write articles on the automotive business industry itself.

Indeed, over the years I have written over 550 articles on this subject, and of those nearly 200 are on the business side of the auto industry. These articles have been well received, and I would recommend that any article author that wishes to sell articles involving economics, the future, and the business of our automobile nation to consider the following things.

First, accuracy is the most important factor, so you must check sources. Just because you read a lot of articles in the newspaper, or page through magazines like Road and Track, or Car and Driver, or read articles in the Wall Street Journal about the automotive sector does not mean you know what you’re talking about. Most of these articles are focused on specific subcategories of niches.

Even if you’ve recently read a book such as; “The End of Detroit” or have clippings of articles over the last couple of years from “Investor’s Business Daily” on the automotive industry, this won’t make you an expert. And if you don’t check sources you are liable to get something wrong or incorrect. You must remember that things change very fast. What might’ve been observed last year is no longer the case.

In fact, within the last year the automotive industry has been turned upside down and nothing is as it was. I hope you will please consider this when writing your automotive articles, for the automotive industry.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes that My Replica Wheels and Rims at [http://www.myreplicawheelsandrims.com] is worthy of some good news articles. My Replica Wheels and Rims gives your car a fresh look with a new set of replica wheels, and you can have a pre-buying look on their website with an easy page layout to find the right rims for your car.

Note: All of Lance Winslow’s articles are written by him, not by Automated Software, any Computer Program, or Artificially Intelligent Software. None of his articles are outsourced, PLR Content or written by ghost writers. Lance Winslow believes those who use these strategies lack integrity and mislead the reader. Indeed, those who use such cheating tools, crutches, and tricks of the trade may even be breaking the law by misleading the consumer and misrepresenting themselves in online marketing, which he finds completely unacceptable.

How Business Cards Can Help Your Automotive Business

Whether you’re in the car dealership business, automotive parts display or auto repair, an impressive business card serves as the face of your business. Others may take these pieces of papers for granted. But little do they realize that these things tell a lot about your professionalism, your products and services. Its ability to present you and your business as a whole has been well recognized and appreciated by many even from the past, that no matter how frail these cardboards are, people still consider them as among the most powerful and effective promotional tool to help spread the word about what you can offer everyone.

Since these things are very strong selling tools, they have to be presented in a way to truly convince customers, and potential customers. Attractive and unique business cards that’s appropriate for the automotive industry will surely create a strong impact and draw in interested customers while a non-professional looking and unappealing card will not interest potential clients at all and may more likely be thrown to the trash. Unlike in the past, handing out great-looking and impressive business cards that will truly be remembered does not have to cost one a lot of money. With all the free services made available on the internet today, getting yourself free automotive business card templates as well as sample designs, is as simple as a click of your mouse and without nothing to spend but a few minutes of your time.

Businesscardland.com, Zazzle.com, Free-business-card-templates.com, Bizcardtemplates.com and Freebusinesscards.info will give you an idea on how these templates appear. More like layouts for business cards where anyone can just easily fill out important information regarding your business, these templates can either be downloadable or web-based, depending on what these sites makes available for free. But the wonderful thing about it is you can only print the number of cards you need, and if you decide to update your design or information on a later date, or print a new batch, you can do it easily without feeling bad about wasting a large number of unused cards ordered from the printing house. Bestprintbuy.com, 123print.com and Enized.com has multitude of designs you can apply along with these templates. You can manipulate the background, designs, logo and graphics with basic computer programs you have like Paint and Photoshop. Changing the colors as often as you want until you hit the perfect color combination you find most appealing and will best represent your business is also not a problem. You can insert photos or captions or anything you want your customers to remember. After all, that’s what these things are made for right? As a reminder to our clients in case they’ll be in need of your products and or services.

Using templates allow you to print your cards in large amounts, but only with minimal cost. With today’s incredible printing technologies made available, and with the free automotive business card templates [http://automotivebusinesscards.net/free-automotive-business-card-templates/] along with amazing automotive business card designs [http://automotivebusinesscards.net/automotive-business-card-designs/], there’s no excuse not to come up with attractive business cards. Make sure you have their attention and never miss the opportunity to make that strong and lasting impression

Online Display Advertising For Automotive Dealership Owners

Online display advertising provides a targeted and direct response approach that help to effectively target segment specific audiences and increase brand awareness. According to IAB Internet Advertising Revenue Report, the total Internet advertising revenue for 2009 was $22.7 billion. While online display advertising accounted for 35% or $ 8.0 billion of the total Internet advertising revenue for 2009. The automotive advertisers accounted for 11% or $2.5 billion of total Internet Advertising expenses in 2009. Thus, online display advertising that includes display banner ads, rich media, digital video, and sponsorship links can be effectively used by automotive dealers to target customers based on website context, geographic location, specific demographic information, and user behavior.

Advertisement Is Based On:
Advertisements based on demographic information, website context, and geographic location can help narrow down and pin point specific customer segment.

Website Context
Contextually relevant advertisements can help automotive dealers to better target the potential customers as they are willingly showing interest by viewing specific themed areas. Automotive dealers can effectively target those customers searching for new cars, pre-owned cars etc on Internet by positioning advertisement based on website context. Also, the website viewers are likely to respond positively or pay more attention to such theme related advertisements.

Buyer Geographic Location
Display advertisements based on user location allows automotive dealers to effectively target potential customers in local area, geographic region, or in any specific city. Delivering customized advertisements with proper relevance within a specific region or city generates interest, engages, and attracts potential customers.

Buyer Demographic Information
Display advertisements based on specific demographic information like industry, profession, age group, household income, gender etc can help automotive dealers effectively reach to a specific customer segment. Demographic advertisements informing about various offers, coupons etc given by automotive dealer can appeal to a variety of market segment. Display advertisements based on specific demographic information can help grab attention of key audiences and turn them into potential customers.

Advantages:
Online display advertising allows automotive dealers to reach a wider segment of customers in a limited advertising budget.

Increases Brand Awareness
Effectively employing online display advertising helps to create awareness about the automotive dealer that results in building a brand image in the long run. Positioning creative and relevant advertisements to specific segment help to effectively target potential customers, increase automotive dealer exposure, and increase online traffic leading to higher conversion rate. However, even if the customer does not click on ads, it increases brand awareness about dealer. As display advertising ensures that potential customers get to know about the services and inventory offered by automotive dealers, the next time these customers think of making a purchase, they can prefer and trust these dealers whom they can recall.

Effectively Target Customers
One of the key benefits of online display advertisements is that automotive dealers can effectively target potential customers within their advertisement budget. Display advertisements provide a better coverage and effective targeting of potential customers as they can be based on website context, geographic location of buyer, variety of demographic information, and user behavioral information.

Increases Online Traffic
Effectively positioning relevant and engaging display advertisements to a specific segment of audiences can help drive qualified traffic to the automotive dealer website. Display advertisements in the form of banner ads, pop up ads, and contextual ads catch the attention of potential customers and increase the website traffic. Also, display advertisement increases the brand awareness that generates more traffic to the dealer website and increases the chances of customer making a purchase.

Provides Good ROI
Apart from targeting specific segment of customers, online display advertising increases online traffic and increases the chances of sale thereby provides a good Returns On Investment (ROI). Also, display advertisement effectively targets desired customer segment thereby reducing the ad spend wasted due to unwanted and ineffective impressions thus maximizing the ROI. Display advertisement facilitates tracking of display advertisement campaign by automotive dealers through metrics like clicks and conversions, impressions to better calculate the ROI.

Online display advertisements can have an impact on purchasing decision made by automotive Internet users as they provide better consumer engagement. Thus, display advertisements can be effectively used by automotive dealers to increase their brand awareness, online website traffic, website interaction time, and maximize ROI. Moreover, display advertisements also encourage users to conduct search on Internet that increases the website traffic.

Automotive and Diagnostic Equipment Financing

Automotive tools are highly specialized in nature. Many a time a particular automotive tool serves only a single purpose. Therefore it is essential to have a set of automotive tools in order to avoid any interruptions in the business. However the automotive tool set is extremely expensive. At times, the cost of the tool is more than the cost of vehicle that needs repair. Sometimes the cost of tool set may be more than the vehicle needs to be repaired. Hence automotive tool financing is becoming essential nowadays.

There are some legitimate financing companies have an expertise in financing automotive tools. You can seek their help by submitting an online application provided by them. They ensure fast approval of the amount required to acquire automotive tool set.

Automotive tools financing is normally available under various options. Automotive Air compressor is one among them which helps in acquiring the equipment which costs thousands of dollars. There are various types of compressors like compact air compressor, piston compressor, single stage compressor, two stage compressor and so on. Due to automotive tool financing it is possible for almost all companies to acquire any of the aforementioned types of air compressors.

Automotive hand tool financing is required to keep ready a well-equipped set of hand tools like wrenches, screwdrivers, clamps, sockets, installer or remover equipments etc. These tools are indispensable for running an automotive repairing business. Acquiring any one of them is affordable to all. But keeping a set of such tools is really expensive and hence the need for automotive hand tool financing is essential.

Welder financing is yet another category of automotive tool financing. A high quality welder is important for the automotive business. There are some precise welders like arc welder, stick welder, TIG welder, and MIG welder and so on. They are essential to apply heat in a given area. The sophisticated nature of the welders raises their price tags and that’s why automotive repair business people go for automotive tool financing to acquire them.

Automotive waste and recycling equipment are required by certain companies for disposing the hazardous wastes in a safer way. In fact many shops find it profitable to recycle the wastes. Therefore such equipments are becoming essential in an automotive repair shops. They are highly expensive and as a result of which automotive tool financing is required to acquire these equipments.

Brake lathe is yet important equipment in any automotive repair shops. They allow you to work on all types of brakes. You may need a combination of brake lathe, heavy duty brake lathe or car brake lathe depending upon the type of your business. However any type of brake lathe is expensive and not possible within the reach of all. Hence brake lathe financing is essential.

The automotive industry has undergone several changes in the past hundred years. Keeping yourself updated of the changes and using the latest equipment can help increase your revenues. Though essential, this equipment is very expensive and so seeking the help of a financing company is required. Some genuine financing companies offer assistance to acquire automotive tools without any frustrating procedures.

Where to Shop for Automotive Parts and Equipment

A complete range of automotive tools and equipment can be found online. Consumers do have the advantage when shopping on the Internet, as they are not only provided quality merchandise, but merchandise at a discount. Top providers on the Internet will stock a wide range of automotive tools and equipment from recognized brands in the industry. Many consumers are turning to the Internet due to its affordability. Automotive tools and equipment, are expensive, and if you are in search of parts that are hard to find, the Internet is often the best source there is. When you begin to shop and compare the various online sites, you will notice that the greater reputability a company has, the more automotive tools and equipment they will offer. Automotive tools and equipment are necessary at some point in time for every driver that performs repairs on their vehicle. Workshops require automotive equipment that is specific to repairs so that they can safely and efficiently perform the repairs.

What types of automotive tools & equipment will you find online?

Automotive equipment will include all the automotive equipment that is found in the marketplace today such as:

* Tire changers

* Suspension and brake testing systems

* Brake lathes

* Short and mid-rise lifts

* Pit lifts

* Post lifts

* Mobile column lifts

* Auto lift equipment

* Wheel alignment and wheel balancers

* And, more

Other types of automotive equipment and automotive tools that you will find from the online vendors that are used by both the automotive shops and the home mechanics will include:

Lubrication Equipment: Each vehicle on the market has so many moving parts that comprise the operation of the vehicle and each of these moving parts need lubrication. Grease valves, oil meters and oil pumps are just some of the lubrication equipment that you will find online.

Air compressors: Air compressors are used to inflate a tire or tires. They may also be used to operate other pneumatic tools, as it is a source of compressed air. Air compressors come in many different makes and designs such as the electric powered, gas powered or diesel powered.

Other Automotive Tools: Other automotive tools that are used in both the industry and by the at home mechanic are hammers, dollies, screwdrivers, jacks, and monitors. These are specific for automotive repairs and automotive tools that the online vendor should have a variety to offer.

Service and Exhaust Equipment: For the shop or mechanic that is servicing vehicles, the proper service and exhaust equipment is necessary. This equipment includes brake fluid exchangers, booster cables, paint, battery chargers and so on.

When you do find an online store that seems to provide you with exactly what you need, make certain that they are reputable. The online site should have everything in tact on their site from their terms and policies to their customer service. Also, a description of each product that they offer to the consumer should be detailed. Dealing online is one of the greatest advantages to the consumer, and in the auto industry, the advantage is even greater.

Importance of Online Reviews For Automotive Dealership Sales

Online reviews on automotive dealer’s website are valued features and play a key role in influencing the customer’s automotive buying decision. Online reviews are sought after by customers using Internet at every stage of car buying process, as they offer existing customer experiences on vehicle models, services, policies etc of particular automotive dealers. It is important to include online reviews and testimonials in dealer websites as they help in retaining the existing customers and builds initial trust among potential customers. It helps to increase sales as prospective customers prefer to deal with dealers they can trust.

Positive Impacts:
Online reviews positively impact the dealership sales by increasing the confidence among both existing and potential customers.

Credibility
Potential customers perceive online reviews as authentic, genuine opinions from other customers and feel that they are receiving accurate information. They provide an effective way for dealers to communicate with customers. A good number of positive reviews on dealer website mentioning satisfactory experiences of customers are likely to instill confidence among potential customers. The potential customer can feel more comfortable and satisfied when reading a comprehensive evaluation of the dealer from a large number of customers. Even, the way dealers handle negative reviews by customers by quickly and efficiently resolving problems increases the trustworthiness of the dealers. It is likely that such unhappy customers will revert back to the same dealer.

Included In Consideration Set
The customers usually have a pre-defined set of vehicles that they prefer to buy. The automotive dealers in order to increase their sales needs to persuade the customers to alter their consideration set. The customer generated content like vehicle ratings and reviews, consumer ratings and reviews, dealer ratings and reviews can be effectively used by automotive dealers to alter the consideration set of these automotive internet users. The information given through dealer ratings and reviews can effectively target the new-vehicle buying customer segment. The reviews enhance dealer consideration among customers as both positive and negative reviews increases awareness level of the particular dealer. Also, positive reviews improve the attitude of customers towards dealers. Thus, expanding the consideration set helps to increase automotive dealership sales.

Reassurance
The online reviews and testimonials at automotive dealer website provide reassurance to the new customers that the dealer stands for professionalism, quality, credibility, and security. Reviews by previous customers reassure the potential customers that it is safe to deal with this dealer and there is commitment to customer’s privacy. Providing reviews on dealership website also increases conversion rates as it increases trust and confidence among first time visitors. Thus, existing and new customers will confide upon the dealership that helps to increase sales.

Negative Impacts If Not Monitored:
The negative online reviews can have impact on the attitude of customers towards automotive dealers.

Left Out From Consideration Set
Online reviews influence the purchasing decisions of automotive internet users. Also, they are checked while researching for a particular car on the Internet. Thus, ignoring or not monitoring the online reviews means failing to effectively target the large segment of automotive internet users and getting left out from user’s consideration. Poor online reviews and testimonials can fail to persuade, build confidence and trust among first time visitors and lose out on important prospective customers.

Needs More Time To Convince The Buyer
Online reviews and testimonials indicate the satisfaction of other customers due to better services and quality offered by dealer. Potential customers reading improperly monitored reviews are likely to view the dealer as less reliable and not trustable. Thus, the dealers may have to put in more efforts and time to convince the customers.

As online reviews are like online conversations between customers, automotive dealers need to actively get involved in them that can result in sales growth. The automotive dealers can leverage online reviews and testimonials by existing customers to generate new customers by efficiently targeting them at each step of car buying process.

Enjoying a Career in Automotive Customer Service

If you enjoy working with the public, and if you love cars, you may want to take the time to learn more about the Advanced Automotive Service Advisor diploma programs offered by many automotive schools. Designed to prepare students for the front lines of the automotive industry- interacting with customers on a daily basis- the programs contain both theoretical and practical components to ensure that graduates are prepared to excel in the automotive market, either as Service Advisors, or as Parts Consultants. Specific skills taught to students include:

Time management
Automotive systems
Effective communication skills
How to resolve customer conflicts
Management of invoices, inventory, and warranties
Customer service and customer care
Basic operations of a dealership

Diplomas for Advanced Automotive Service Advisor programs always place a strong emphasis on learning software systems in computer labs. Competent software skills are key in any profession, and the ever-changing automotive industry is no exception. Often, a student will spend up to 50% of their time learning the systems which are the backbone of today’s car dealerships. Examples of software systems which are taught to Service Advisor and Parts Consultant students are:

The Reynolds & Reynolds® dealership system
Automotive Business Management Systems (ABMS)
The Snap-On Shop Key estimating tool
The International Parts Corporation (IPC) parts catalogue system

No Advanced Automotive Service Advisor diploma program would be complete without hands on study. Typically, students begin learning the basics of customer service in a simulated parts and service counter with multi-faceted role-playing. Students are exposed to typical customer interaction scenarios in order to develop their skills and increase their comfort level with public interaction. Constant feedback is provided by teachers to ensure that students learn how to adapt to the dynamic service department of a car dealership. Next, students take part in a mutli-week on-site internship where they are placed in an actual dealership. This phase of a student’s learning is critical, as they gain invaluable experience, make contacts, and learn what life as a Service Advisor or Parts Consultant is really like. Many students appreciate this real-world experience, and consider it an integral part of their education.

Throughout their program, students are encouraged to interact with their teachers, all of whom will have solid practical experience as well as sound theoretical knowledge. In the end, an Advanced Automotive Service Advisor diploma student can expect to graduate with the kind of training needed to be successful in today’s automotive market.